Ajay Devgn Launches Generative AI Storytelling Venture Prismix (EXCLUSIVE)
variety.comNaman Ramachandran Bollywood titan Ajay Devgn is making another significant play in the technology space with the launch of Prismix, an AI-driven media company focused on generative storytelling technologies.
The move represents the latest entrepreneurial venture for the Indian megastar, who previously established VFX house NY VFX Waala and partnered with Sweden’s Goodby Kansas Studios in strategic technology alliances.
The new venture aims to harness generative AI technologies to create content ranging from short films and series to animated graphic novels, music videos, corporate content, and social media campaigns – projects that might otherwise be prohibitively expensive or technically challenging.
Devgn, who will serve as chair of Prismix, has assembled a leadership team including Danish Devgn (co-founder and chief business officer), Vatsal Sheth (co-founder and CEO), and Sahil Nayar (co-founder and chief creative officer). “With Prismix, we are stepping into the future of storytelling.
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