AI Can Actually Help Protect Creativity and Copyrights: Guest Post by Reservoir Music CEO Golnar Khosrowshahi

variety.com:

Golnar Khosrowshahi In meetings, conferences, and headlines, artificial intelligence is the phrase on everyone’s lips. There are worries about everything from the infiltration of businesses and the takeover of jobs, not to mention the extinction of humanity.

How do we stop it, control it, and reap the benefits without standing in the way of technological advancement? The music community is at the center of the AI conversation, partly because at this stage it’s one of the easiest art forms to understand the impact of AI —everyone’s heard a fake Drake or a fake McCartney by now.

But it’s not the end, just the beginning of something new. There is a great opportunity to understand it, collaborate with it, and seize the opportunities it generates.

As a music publisher, there are already real-world applications of AI as a data-driven tool that I am enthusiastic about. AI can create — and already is creating — efficiencies across the industry.