ADL Launches Media & Entertainment Institute To Fight Jewish Tropes On Screen Amid Rising Antisemitism

deadline.com:

The Anti-Defamation League is launching a new offshoot in Hollywood, the Media & Entertainment Institute, to help battle stereotypes of Jews in movies and television that may fuel rising antisemitism.

The center wants engage directly with industry leaders “to improve societal perceptions of Jewish people and understanding of antisemitism,” the group said today. “At a time of rising antisemitism, we must take a hard look at how Jews are portrayed on screen and in culture more broadly,” said ADL CEO Jonathan Greenblatt.“We know that many Americans only learn about Jews and Judaism through the media, and many say they have encountered antisemitic comments or tropes from movies, TV and pop culture.” The venture will be formally announced tonight at a dinner at the Academy Museum of Motion Pictures in LA. “The entertainment industry was once known as a safe harbor for Jews.

That is no longer true. There’s been an alarming rise in antisemitism within our professional ranks, industry organizations and in our art forms,” said Modi Wiczyk, co-founder & CEO of MRC and a member of ADL’s Entertainment Leadership Council. “There’s never been a more pressing need for ADL’s Media & Entertainment Institute to step into this void and to engage directly with industry leaders on these issues.

I stand ready to support them in any way I can.” Housed within ADL and based in Los Angeles, the group wants to engage directly with industry leaders “to improve societal perceptions of Jewish people and understanding of antisemitism” and “advocate for content that illustrates the full diversity of Jewish life and the nuanced characters that Jews embody, to offer a well-rounded portrayal of Jewish culture, religion and history.” It will publish