Adidas reviewing Yeezy partnership with Kanye West after ‘White Lives Matter’ furore
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msn.comAdidas is reviewing its Yeezy partnership with Kanye West days after he showed a “White Lives Matter” T-shirt design at Paris Fashion Week.
The rapper was criticised after the slogan appeared on garments on the catwalk, with actor Will Smith’s son Jaden walking out of the show and supermodel Gigi Hadid branding him a “bully and a joke”.
The sportswear giant has now released a statement saying they are reviewing their business dealings with the outspoken musician.
The partnership had already been under strain in recent months with the rapper repeatedly criticising the company and its CEO.
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