By Dade Hayes Finance Editor Overall time spent streaming has more than doubled since March, when the U.S. and other countries largely shut down due to COVID-19.
But growth has been slower for ad-supported players than for ad-free subscription ones, a pattern Barclays analyst Kannan Venkateshwar said Friday proves consumers are getting more sophisticated as they adjust to streaming.
The analyst cited recent data from Nielsen as well as ReelGood, an online search tool for streaming programming. Fully ad-free subscription services like Netflix and Amazon Prime Video thrived March 25 to May 13, as has the ad-supported, non-premium content on YouTube.
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