A24’s ‘Heretic’ Will Make These Movie Theaters Smell Like Blueberry Pie During One Pivotal Scene (EXCLUSIVE)
variety.comEthan Shanfeld A24 will make certain movie theaters smell like blueberry during a pivotal scene of the upcoming Hugh Grant horror film “Heretic.” The movie company partnered with Joya Studio to bring multi-sensory screenings exclusively to Alamo Drafthouse theaters nationwide.
The immersive moviegoing experience will take place at advance screenings on Oct. 30, ahead of the film’s Nov. 8 release date in the U.S. “Heretic” follows two young missionaries (Sophie Thatcher and Chloe East) who knock on the wrong door and meet the diabolical Mr.
Reed (Grant). As shown in the trailer, they tell Mr. Reed they aren’t allowed to enter his house without another woman present, and Mr.
Reed assures them that his wife is baking a blueberry pie in the kitchen. As the missionaries discuss the importance of religion with Mr.
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