A Stellar Slate of Local Films May Help China’s Pandemic-Plagued Box Office Rebound Over the Lunar New Year
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variety.comPatrick Frater Asia Bureau ChiefThis month’s Chinese New Year holidays will be a litmus test for the strength of China’s film industry recovery following a period of unprecedented turmoil.This time last year, China’s wrecked Spring Festival celebrations were emblematic of the coronavirus crisis that had dramatically engulfed the world’s most populous nation and was soon to become a global pandemic.
Emergency hospitals were being hastily erected in Wuhan, lockdowns had spread nationwide and businesses had little idea when they would reopen.For China’s cinemas, the annual 10-day holiday — which shifts between January and February depending on the year — is usually an unparalleled boom time that accounts for 10%-15% of annual gross revenues..
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