A brief history of luxury watches in hip-hop videos
thefader.comThe histories of hip-hop, music videos, and luxury watches are as intertwined as the links on a Pearlmaster bracelet. MTV helped expand hip-hop from a regional curiosity to a global phenomenon, and, as the money came in, rappers began purchasing the symbols of wealth that had been reserved for the upper echelons for decades.
Today, it doesn’t matter if you’re a fiercely underground iconoclast or a literal rap billionaire: wearing an artisanal timepiece isn’t just a display of wealth, but can be a way of showing your connection to rap culture.
To give you a sense of the connection, we’ve collected a sampling of music videos that showcase rap’s love of classic watches.
We're focusing here on the plain janes, no bustdowns (apologies to Slick Rick and Pop Smoke). All the heavy hitters are here: Audemars Piguet, Hublot, Jacob & Co., Rolex, Cartier, Richard Mille, plus a few left-field names and designs.
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