A $20 Uniqlo Bag Named 'Hottest Product' of 2023 After Going Viral
glamour.commost sought-after accessory. Meet the : the water-repellent top-zip polyester purse unexpectedly racking up millions of views on TikTok.
The best part? It comes in eight colors and costs a mere $19.90, making it one of the most accessible It Bags in history. Style forecaster Mandy Lee, known as to her 440K followers on TikTok, was “delighted” to see the bag climb to the top of fashion tech company Lyst's .
To her, the bag encapsulates a broader skew toward simple and affordable style in light of . , nearly every top-ranking product on the list was some kind of statement piece.Courtesy of brandCourtesy of brand“This stark contrast is just another reminder that we are entering a season of uniformity in the trend cycle, and more simple, paired-down, and affordable pieces are being coveted over more ostentatious and expensive pieces," Lee explained in a . "These are all tell-tale signs of economic uncertainty, which impact the fashion cycle and trends so, so much.”This content can also be viewed on the site it from.Devoid of any obvious branding and embellishment, the bag's mass appeal speaks to the potency of the anti-trend: a style sensibility that communicates value by way of subtlety and simplicity over fads and flashy logos. , with her tendency toward classic, tailored silhouettes in neutral colors and quality textiles, perfectly embodies this kind of dressing.
But you don't need to wear designer clothing in order to get the look. In fact, the goal is to appear as though you're not trying so hard.
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