FIFTY FIFTY on Going Viral With ‘Cupid,’ U.S. Success and Their K-Pop Idols

variety.com:

Mike Wass Until now, global success for K-pop acts has mostly come through massive conglomerates like YG Entertainment and HYBE.

That all changed when indie label Attrakt (stylized as ATTRAKT) rolled out an innovative campaign for their nascent girl group Fifty Fifty (stylized FIFTY FIFTY) centered on highlighting the members’ individual talents and reaching as many fans as possible by releasing multiple versions of their new single “Cupid.”  An English language version of the song — dubbed the “Twin Version” — went nuclear on TikTok and Fifty Fifty found themselves with a global hit.

This week, “Cupid” surges to No. 19 on the Billboard Hot 100, making them only the second K-pop girl group to crack the top 20 after Blackpink.

With “Cupid” making a historic chart run, Fifty Fifty’s members are still coming to terms with their meteoric success. Saena, Aran, Sio and Keena kindly agreed to answer some questions about how their runaway smash has changed their lives, the promotion circuit and the K-pop groups they look up to. How do you feel about “Cupid” being a massive international success? Saena: I am grateful to all those who love our music and prove that music can bring us together, regardless of our different thoughts, feelings, and cultures.