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Zee Walks Away From $1.4 Billion Cricket Rights Deal With Disney After Failed Sony Merger: Report
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variety.comNaman Ramachandran India’s Zee Entertainment Enterprises Limited (ZEEL) is not proceeding with a $1.4 billion cricket rights deal it had struck with Disney Star in 2022, according to a report from Reuters.
Cricket is the most popular sport in India, the world’s most populous nation. In August 2022, Disney Star had won Indian TV and digital rights to both men’s and women’s global events conducted by the International Cricket Council (ICC) from 2024 through 2027.
A week later it licenced Indian television broadcasting rights for ICC men’s and under-19 tournaments to ZEEL for four years.
Under the terms of the deal, Disney Star would continue to be the exclusive streaming home for all ICC tournaments in India via streamer Disney+ Hotstar.
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