YouTube’s Virtual 2020 Brandcast Will Deliver Personalized Pitches in 5 Categories
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variety.comBy Todd Spangler NY Digital Editor YouTube’s annual Brandcast marketing event this year will have an entirely different look and feel — it’s happening only online, as big in-person events have been nixed during COVID-19.
And the video giant has approached the quarantine as an opportunity to do something different, and reach an even bigger audience of marketers and agencies.
YouTube’s Brandcast Delivered will provide personalized marketing pitches highlighting content on the platform in five different categories: learning and education, comedy and entertainment, lifestyle and fashion, food and recipes, and sports.
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