YouTube Returns To Mid-May TV Upfronts Slot In New York With Annual Brandcast Event For Advertisers
deadline.comFor a second straight year, YouTube will host its annual Brandcast pitch to video ad buyers during the heart of what had been a week dominated by traditional TV network upfronts in New York.
The digital video giant, which had been an anchor tenant of the more digitally focused NewFronts ad showcase held earlier in the spring, made its mid-May debut last year with a show in the Broadway theater district.
This year, on May 17, Brandcast is heading uptown to Lincoln Center’s recently renovated David Geffen Hall. The evening show will be followed by an after-party, YouTube said in a blog post.
The Lincoln Center bash will follow a pitch to advertisers by another digital interloper on TV’s turf: Netflix, which has stepped to take over a slot long occupied by CBS and, more recently, parent company Paramount Global. (Netflix launched its new subscription tier with advertising last November in 12 territories.) With a new team running ad sales at Paramount and economic headwinds putting a spotlight on costs, the company opted to skip its traditional Carnegie Hall upfront in favor of smaller meet-ups with buyers.
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