YouTube Podcasts Now Pull In 1 Billion Monthly Active Viewers
deadline.comYouTube says podcasts now draw 1 billion monthly active viewers, a new sign of the Google-owned video giant’s scale and room for more growth as it embarks on its third decade.
The figure is extrapolated from another statistic, which found that more than 400 million hours of podcasts were seen monthly on living room devices in 2024.
The company has previously asserted that it is now the most frequently used outlet for podcasts in the U.S. YouTube has steadily been gaining overall share of viewing via TV sets as more viewers turn to streaming and cut the traditional pay-TV cord, according to Nielsen.
Viewing of YouTube programming via a TV set has overtaken mobile and laptop viewing as the most popular form of viewing, a striking turn of events as the company marks its 20th anniversary. “This milestone underscores how YouTube has come to play an essential role in podcasting for creators and audiences, and how our investments to improve the podcast experience on YouTube are paying off,” the company wrote in a blog post.
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