YouTube Launches AI Music Principles; AI Incubator in Partnership With Universal
variety.comThania Garcia YouTube has published a set of AI music principles and launched a new AI initiative with co-signs from artists, songwriters, and producers from Universal Music Group.
Dubbed the AI Music Incubator, artists such as Anitta, Björn Ulvaeus, Juanes, Max Richter, Rosanne Cash, Ryan Tedder, Yo Gotti, and the Estate of Frank Sinatra, have been tapped to give their input. “Central to our collective vision is taking steps to build a safe, responsible and profitable ecosystem of music and video — one where artists and songwriters have the ability to maintain their creative integrity, their power to choose, and to be compensated fairly,” wrote Universal Music Group Chairman and CEO, Sir Lucian Grainge, in a blog post.
Grainge added that the selected group of artists from UMG will “explore, experiment and offer feedback on the AI-related musical tools and products [YouTube is] researching.
Once these tools are launched, the hope is that more artists who want to participate will benefit from and enjoy this creative suite.” Grainge has been one of the many music executives to have cautioned the industry over the influx of AI-generated music, warning about risks of market oversaturation and potential infringements on creators’ rights.
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