When it comes to beauty products, fragrance is easily the most expensive category of them all. Unless you’re well versed in perfume dupes of higher-end buys, it’s likely that your all-time favourite scent sets you back a pretty penny.
We all know that misting our favourite fragrance has an instant positive impact on our mood, but did you know your spritzing habits could be costing you more than they should?
Research conducted by The Fragrance World has found that many of us are over-spraying our precious perfumes and using more than necessary.The optimum number of sprays is three, but according to the company the most common number of sprays made by the average perfume wearer is much higher at seven. "We surveyed the most popular perfume brands to get an average cost per 100ml (when purchased in 50ml bottles, this price increased in the smaller bottles)," a release reads.
Based on this average, The Fragrance World estimates the cost of women’s perfume to be 94p per application – racking up to £6.50 a week, £26.32 a month, and £315.95 a year.
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