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Here's What Holly Willoughby's New Perfume Smells Like

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Celebrity make-up lines get a lot of stick, but perfumes? Less so. It could be down to the fact that there's a flock of celebrity perfumes that are actually, well, nice.

Britney Spears' Fantasy fragrance has been kicking around since 2005 (and showing no sign of slowing down), and Ariana Grande's Cloud fragrance has been touted as smelling as good as a certain fragrance that goes for £215 a pop.

Perhaps it's just that make-up is harder to get right. Whilst we aren't exactly in a celebrity fragrance shortage, don't switch off at the latest arrival into the celebrity perfume arena.

That's right: there's one more, and it comes from Holly Willoughby. The presenter has launched a fragrance as part of her Wylde Moon lifestyle brand, and here's everything you need to know.

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