Writers Are Fighting a Long History of Pattern Bargaining: ‘We Are in a New World’
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variety.comGene Maddaus Senior Media Writer In the summer of 1952, guilds representing directors and actors reached a historic deal with Hollywood studios to earn a residual on TV reruns.
But the Screen Writers Guild held out for a royalty — a percentage of the gross, not a flat fee — and declared the first-ever writers strike.
After three months, the writers accepted the residual and returned to work. That is the definition of “pattern bargaining,” and that has been the protocol for contract talks for the Writers Guild of America, the Directors Guild of America and SAG-AFTRA ever since.
The largest studios and platforms make a deal with one guild, and the other two are usually forced to take the same general terms.
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