Heartbeat of the City at Oxford’s History of Science Museum, have led to an increasingly knowledgeable group of collectors, which in turn has forced retailers who did not previously understand their products to gen up.
According to John Robinson, managing director of retailer David M Robinson, “it is this access to research before the client has even stepped through our door that has spurred us on to be the best source of advice that we can be.
It has challenged us to invest further in the training and development of our experts, making us true ambassadors for the brands we work with.” The ability to research so thoroughly has meant that today’s buyers know what they want and refuse to in be persuaded to buy substitutes, which has in turn.
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