Will Generative AI Supplant or Supplement Hollywood’s Workforce?

variety.com:

Audrey Schomer Note: This article is based on Variety Intelligence Platform’s special report “Generative AI & Entertainment,” available only to subscribers. The rapidly advancing creative capabilities of generative AI have led to questions about artificial intelligence becoming increasingly capable of replacing creative workers across film and TV production, game development and music creation.

Talent might increasingly view and use generative AI in more straightforward ways as simply a new creative tool in their belt, just as other disruptive technologies through time have entered and changed how people make and distribute their creative work.

In effect, there will still — and always — be a need for people to be the primary agents in the creative development process. “Talent will incorporate AI tools into their existing processes or to make certain aspects of their process more efficient and scalable,” said Brent Weinstein, chief development officer at Candle Media, who has worked extensively with content companies and creators in developing next-gen digital-media strategies and pioneering new businesses and models that sit at the intersection of content and technology.

The disruptive impact of generative AI will certainly be felt in numerous creative roles, but fears about total machine takeover of creative professions are most likely overblown.