David Attenborough Britain social 2020 cover Celebrity David Attenborough Britain

Why the government needs to deploy 'maskfluencers' to make face coverings appealing

Reading now: 704
telegraph.co.uk

mask. The trouble is that wearing one isn’t easy or pleasant. It can feel claustrophobic, anonymising, steamy. The British government waited so long to mandate mask-wearing that many people remain sceptical of their efficacy, as well as annoyed that they have to wear one at all.

To flip the social norm from not wearing masks to wearing them, the government will need strong enforcement of the new law. And the support of some well-positioned maskfluencers.

A maskfluencer, or mask influencer, can be anyone who makes mask-wearing look appealing enough to nudge members of the public toward covering up.

The Queen and Sir David Attenborough have been floated as ideal maskfluencers - public figures beyond reproach whose promotion of mask-wearing.

Read more on telegraph.co.uk
The website celebsbar.com is an aggregator of news from open sources. The source is indicated at the beginning and at the end of the announcement. You can send a complaint on the news if you find it unreliable.

Related News

DMCA