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Why Nicole Dow Is Betting On Originals, Exploring the New Adult Genre as Genius Entertainment’s Head of TV

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variety.com

BreAnna Bell Popular and pre-existing IP has reigned supreme in Hollywood as most studios and streamers look to continue the success of former franchises for an easy win.

But that’s not a trend Nicole Dow is aiming to pursue. As the head of TV for Marsai Martin’s Genius Entertainment, her formula isn’t overly complicated.

Dow breaks down their development slate into three specific categories: kids and family, young adult, and new adult. The latter of which is a less explored territory.

The genre first came about within the last 15 year — and  only recently gained steam online with authors like Colleen Hoover (“It Ends With Us”) and Casey McQuiston (“Red, White, & Royal Blue”) leading the charge.

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