Why Netflix Is Still ‘Keeping Things a Little Bit Quiet’ on Its Gaming Front

variety.com:

Jennifer Maas TV Business WriterSince launching its mobile games offering to members seven months ago, Netflix has released a total of 23 titles.

While the streamer has just debuted its “Queen’s Gambit” game and revealed plans to make titles based on popular Netflix IP — including “Shadow and Bone,” “Too Hot to Handle” and “Money Heist” — plus a unique “Exploding Kittens” franchise plan that will see both a TV series and new version of the hit mobile game come to the platform, the streamer still hasn’t given much in the way of details about its gaming future.But part of its strategy, for the moment, is not announcing its strategy.“We started in November of last year, so only a handful of months and we’re still intentionally keeping things a little bit quiet because we’re still learning and experimenting and trying to figure out what things are going to actually resonate with our members, what games people want to play,” Leanne Loombe, Netflix’s head of external games, said during a panel at the Tribeca Film Festival on Monday. “So it’s really important that we have some time to build up to that.” Loombe, who was joined on the panel by developers and creators of games acquired by or created in collaboration with Netflix, said part of the six-month-plus experiment has also been “trying out different ways of discoverability,” noting that for Android devices, they had chosen to create an actual “Games” tab, while the iOS app sees Netflix mobile games in a row.“We want to make sure there is a game on Netflix for every single one of our members, whether that’s someone that plays games every single day or someone that’s brand new to games or wants to try something like Netflix out,” Loombe said. “A very accessible,.