Why a Top Daytime TV Producer Is Jumping Into E-Commerce
variety.comBrian Steinberg Senior TV EditorThe former top producer of “The Tamron Hall Show” and “The View” is moving on to a very different kind of venue.Candi Carter has worked at some of daytime TV’s best-known programs, including “The Oprah Winfrey Show.” Now she’s promoting a technology she thinks will help those shows navigate the economics of a much tougher era.“All people are talking about is budgets, especially in syndication,” she says, with many producers asking, “How can we make more money outside of ad sales?” Her answer?
E-commerce.Carter has joined Knocking.com, an e-commerce production company, as its chief content officer. She hopes to use three decades of experience in creating content and developing business plans to work with media companies to add shoppable segments and content to their offerings.
Knocking helps develop segments featuring products and collaborates with media companies to offer analytics, data about transactions, back-end capabilities, and other production needs. “Oprah gave away things.
We made brands. We took brands from nothing to a place where they were huge,” Carter says. “Imagine if the capability of e-commerce today had been there.
Read more on variety.com
