What Studios & Exhibition Seriously Need To Do Right Now To Save Moviegoing After Release Date Fallout & ‘Tenet’
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deadline.comAnthony D'Alessandro Editorial Director/Box Office EditorWhat’s going on right now at the box office and with theaters goes far beyond the muted $30M domestic results of Tenet.This isn’t a death knell piece for exhibition, nor is this more rhetoric to freak studios out and have them delay even more movies.
Studios, you’ve created enough damage in that space.It’s more a Come-to-Jesus: Studios and exhibitors, really, you’ve got to work together.I’ve heard you tried to work for months together during the pandemic, before Tenet‘s anticipated July opening, but there was a lot of division, not just between yourselves, but also among studio peers.
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