What Max Launch Means for Existing HBO Max Customers

variety.com:

Todd Spangler NY Digital Editor Warner Bros. Discovery has unveiled Max, its big consolidated streamer that will pull in content from Discovery+ and supersede the three-year-old HBO Max service.

So what does this mean for current HBO Max customers? One big change: Following the launch of Max, all 4K Ultra HD content will be available only to subscribers of the new service’s most expensive tier, Max Ultimate Ad Free ($19.99/month).

Currently, HBO Max’s ad-free plan includes a selection of 4K programming. Otherwise, HBO Max customers mainly will see a boatload of new content and enhanced features in Max, which is adding programming from Discovery brands like HGTV, Discovery Channel and Food Network.

Warner Bros. Discovery said existing HBO Max subscribers will have access to Max at the same price as their HBO Max subscription ($15.99/month without ads; $9.99/month with ads).