‘What Are We Missing?’ Paramount Global Launches Image-Burnishing Campaign to Tout its Popcorn Hits
variety.comCynthia Littleton Business Editor Paramount Global is unveiling today a corporate image campaign that builds on the sentiment of a popular self-help affirmation: You are loved, and you are enough.
Just in time for media upfront season, the company’s “Popular is Paramount” marketing push is designed to burnish its image within Hollywood and on Wall Street.
Paramount Global CEO Bob Bakish wants the town and the Street to know that the company is fielding a new generation of hits – from “Top Gun: Maverick” to “Yellowstone” to “Paw Patrol” — and is not intimidated by having to compete against larger rivals such as Disney, Warner Bros.
Discovery and Comcast. The campaign will include with outdoor advertising in highly trafficked corridors of New York and Los Angeles, as well as on digital and TV platforms, both on and off Paramount’s own air. “What we’re really saying is that Paramount is all about popular content.
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