WeatherTech Super Bowl Commercial 2025: Grannies Are Born to Be Wild!

justjared.com:

These grandmas are living their best lives in the WeatherTech Super Bowl Commercial! This group of grannies have the most fun in different situations in the automotive accessories brand’s 13th appearance, and 12th in a row, during the Super Bowl.

The advert this year was directed by Joseph Kahn, who also helmed music videos for Taylor Swift, who is in attendance once again this year.

WeatherTech’s ad is set to Steppenwolf‘s 1969 hit “Born to Be Wild.” Keep reading to find out more… “Our American-made story is well-known to the U.S.

consumer through our 12-year history of advertising on the Super Bowl and has helped us build brand recognition throughout the country,” David MacNeil, CEO of WeatherTech, shared in a statement. “This year we saw an opportunity to stand out on advertising’s biggest stage with an unexpected and highly entertaining spot.” “We purposefully brought on music video director Joseph Kahn to give this year’s ad the energy and entertainment value to make a bold splash,” Michael Magnusson, Founder and CEO of Pinnacle Advertising, said. “The audience knows the WeatherTech brand for its American-made messaging, so the chance to build on that heritage with a new approach was a fun creative challenge.” Check out the WeatherTech Super Bowl advert right here!