‘We Will Fight!’ – AMC CEO Adam Aron Channels Winston Churchill; In Talks With ‘More Than A Dozen’ Strategic Investors As Chain Bleeds Red Ink

deadline.com:

Jill Goldsmith Co-Business EditorAMC CEO Adam Aron channeled Winston Churchill Monday, comparing the exhibition industry’s last stand against COVID-19 (and Chapter 11) to the U.K.’s fight for survival during World War II.Wall Street analysts on a conference call were too polite to bring up the word bankruptcy directly, nor did Aron.

He said again that the chain is fighting all day every day to find cash it needs to keep going beyond early 2021.“In our industry, the gravity of our situation puts us all in almost a warlike position of resolve and determination,” Aron said, recalling the British PM’s “famous and defining speech” on June 4, 1940 that’s informally called, “We shall fight on the beaches.” In a sign of the unusual times we’re in,.