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‘We’re Not Out of the Long Grass’: What to Expect From MipTV and the International Series Market in 2021

variety.com

Will Thorne Staff WriterAlthough this year’s edition of the Cannes TV market MipTV is going virtual, the opportunity for distributors to catch the eye is larger than ever as global and regional content are eager to make up for lost time.The MipDrama showcase in particular still provides the ideal place to drum up interest in a series, according to Rose Hughes, VP of sales at Keshet International which is presenting a look at intense Norwegian-German series “Furia” (pictured below).“It’s the first step in the strategy of getting this series to the most homes possible, to the best homes possible around the world,” says Hughes. “The show isn’t finished, it’s still in post-production, but this is a chance for buyers to get a sneak peek.”.

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