‘We Are Not Going To Stop’: Ukrainian Film-TV Industry Presents Ukraine Content Club at Conecta Fiction

variety.com:

Marta Balaga Ukraine’s film-TV industry is putting words into action through “Ukrainian Content. Global Cooperation,” a joint initiative kick-started by key local media companies (https://www.facebook.com/ukrainiancontent.globalcooperation) as well as the Ukraine Content Club, a newly established worldwide community and fund that aims to sustain the industry impacted by Russian invasion.The latter, still in an early development stage and mentioned during the Stand with the Ukrainian Media Industry panel at Toledo’s Conecta Fiction, will help finance development and production of scripted drama, animation and factual content.An independent board will allocate the money to productions based on pre-defined selection criteria.

Such content will then available to contributing partners on a non-exclusive basis to air on their channels or platforms. “We want to talk about our industry’s reaction to the war, but not from the angle of ‘how bad things are.’ We want to [show] how we manage to adapt our businesses and continue doing what we love,” Media Resources Management’s Kateryna Udut told Variety before the in-person event, noting the continuous support of various media outlets and TV and film markets.“They help us spread our message and support Ukrainian companies, which means a lot.