In the latest sign of difficulty for niche streaming, Warner Bros. Discovery is shifting programming from its MotorTrend+ streaming service onto Max and Discovery+ and will shut down the stand-alone auto enthusiast app.
The programming changes take effect today, with 1,000 hours of MotorTrend programming moving to Discovery+ in the U.S. and Canada and Max in the U.S.
Thousands of additional hours will be “continually added” to the larger company streamers through the end of March, according to an official announcement, at which point MotorTrend+ will cease to operate.
News, reviews and shopping tools from the digital outlet will be available for free on various mobile apps and websites, the company said.
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