Warner Bros. Discovery’s Max Looks to Lock in Subscribers With 30% Discount on Yearly Plans Ahead of March Madness

variety.com:

Todd Spangler NY Digital Editor Warner Bros. Discovery is hoping to convert college hoops excitement into a bumper crop of new Max subscribers this spring.

The media company, ahead of the upcoming 2024 NCAA Division I Men’s Basketball Championship, is offering U.S. Max subscribers a 30% across all yearly plans (for the first 12 months).

This year marks the first time that Max will stream all the 2024 NCAA Division I Men’s Basketball Championship live games and studio coverage airing on TBS, TNT and truTV — including the Final Four and the national championship game.

The tournament runs March 19-April 8. The limited-time deals are available on the three Max tiers: Max With Ads is $69.99 for the first year (regularly $99.99/year); Max Ad-Free is $104.99 (regularly $149.99/year); and Max Ultimate Ad-Free, which offers select content in 4K Ultra HD, is $139.99 (regularly $199.99/year).