Mónica Marie Zorrilla In a time of reboots, remakes and sequels, Wattpad Webtoon is aiming to bring more original stories to Hollywood and counter that franchise bloat.
As Wattpad Webtoon Studios president Aron Levitz tells Variety, the goal is to show production banners and media platforms that loyal webcomic and series fans will tune in to their TV adaptations of those titles.
And so far, it’s working.The Webtoon-adapted K-drama “Sweet Home” and Wattpad-originated young adult film series “The Kissing Booth,” both on Netflix, has given the company an early boost in making Hollywood inroads.
And now, the recent hire of former Fox Entertainment and AMC Entertainment president David Madden as head of global entertainment is another example of the company’s move to further ramp up its entertainment industry presence. “We’re better and stronger with two massive IP libraries, united with tons of stories and over 166 million people around the world coming to create, interact, and engage on our platforms monthly,” Levitz said.
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