Watch Richard Ashcroft recreate The Verve’s ‘Bitter Sweet Symphony’ video for Sky Sports
nme.comRichard Ashcroft has recreated the music video for The Verve’s ‘Bitter Sweet Symphony’ for Sky Sports. Check out the clip below.The singer recreated the visual accompaniment to the 1997 hit for a Sky Sports promotion of Formula One, and filmed the clips a couple of days before last week’s British Grand Prix 2023 kicked off.Instead of walking the streets of London as in the original video, Ashcroft is seen performing the track around the UK’s Silverstone Circuit, which hosted the first British Grand Prix in 1948.
The footage also features retro footage from previous Grand Prixs, including footage of the audience. Check out both the original and remade versions of the track below.
Arriving over a quarter of a century ago, ‘Bitter Sweet Symphony’ remains The Verve’s most popular song, and first appeared as part of their third studio album ‘Urban Hymns’.This isn’t the first time that the frontman has revisited the single in the time since its release.
Back in 2021, the singer re-recorded the hit for his ‘Acoustic Hymns Vol. 1’ album. In a three-star review, NME said: “Opener ‘Bitter Sweet Symphony’ is a sprawling, symphonic masterpiece reworked acoustically to allow Ashcroft’s gravelly vocals to take centre stage over subtle piano keys and twanging guitar chords.”That same year, Ashcroft also revealed that Netflix showed interest in making a docuseries documenting the infamous copyright dispute revolving around the song.The band were involved in a row with The Rolling Stones’ former manager Allen Klein over its sampling of the Stones’ ‘The Last Time’.
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