Warner Bros. Discovery Sets Once Upon a Time and BigSmall as Creative Partners for European Launch of Max (EXCLUSIVE)
variety.comNaman Ramachandran Warner Bros. Discovery has appointed entertainment creative advertising and marketing specialist, Once Upon a Time, and brand consultancy and creative agency, BigSmall, for the European launch of streamer Max.
Max will rollout in 22 countries across the Nordics, Iberia, Central and Eastern Europe on May 21, followed by France, Poland, the Netherlands and Belgium on June 11.
The standalone streaming service will bring together content from HBO Max, Discovery and Eurosport. Once Upon a Time and BigSmall will be jointly responsible for delivering creative assets into 22 European markets across the Nordics, Iberia, Benelux and Central and Eastern Europe.
The campaign will be fully integrated, ranging from anthem TV and cinema creative to promotional content-driven spots, out-of-home, audio, digital and social.
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