Warner Bros. Discovery Sets New Global Consumer Products Leadership
deadline.comThe Warner Bros. Discovery Global Brands and Experiences division unveiled the global leadership for its consumer products business, formalizing the marriage of legacy Warner Bros.
and Discovery operations. Canada and U.S. are now integrated into one North American team, and major international regions managed together.
The company also created a global e-commerce unit. The WBD Global Brands and Experiences umbrella includes consumer products, themed entertainment, franchise development and brand management, including of Harry Potter and DC.
Consumer products will mine brands and franchises across film, TV, animation and games, including HBO, Discovery, Cartoon Network, HGTV, Eurosport, Adult Swim and others, “to maximize long-term consumer engagement,” the company said.
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