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Warner Bros. Entertainment Inc. (commonly known as Warner Bros. and abbreviated as WB), is an American diversified multinational mass media and entertainment conglomerate headquartered at the Warner Bros. Studios complex in Burbank, California, and a division of AT&T's WarnerMedia. Founded in 1923 by brothers Harry, Albert, Sam, and Jack Warner, the company established itself as a leader in the American film industry before diversifying into animation, television, and video games, and is one of the "Big Five" major American film studios, as well as a member of the Motion Picture Association (MPA).
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Warner Bros. Discovery Sets New Global Consumer Products Leadership

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deadline.com

The Warner Bros. Discovery Global Brands and Experiences division unveiled the global leadership for its consumer products business, formalizing the marriage of legacy Warner Bros.

and Discovery operations. Canada and U.S. are now integrated into one North American team, and major international regions managed together.

The company also created a global e-commerce unit. The WBD Global Brands and Experiences umbrella includes consumer products, themed entertainment, franchise development and brand management, including of Harry Potter and DC.

Consumer products will mine brands and franchises across film, TV, animation and games, including HBO, Discovery, Cartoon Network, HGTV, Eurosport, Adult Swim and others, “to maximize long-term consumer engagement,” the company said.

Read more on deadline.com
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