Warner Bros. Discovery Is Unplugging Boomerang Streaming Service, Moving Some Of Its Content To Max

deadline.com:

Warner Bros. Discovery is shutting down the Boomerang streaming service and moving some of its programming, which includes many classic cartoon series, onto Max.

The kids-and-family move is set for September 30, according to an email to subscribers. It comes in the same year as a similar strategic shift by Paramount Global, which shuttered Noggin and moved its content onto flagship Paramount+.

Boomerang, which began as a cable network in 2000 featuring a range of animated classics like Scooby Doo, Tom & Jerry and Loony Tunes, became a streaming service in 2017.

In more recent years, it expanded into original programming. Subscriber numbers for Boomerang were never divulged. The niche offering is considerably cheaper than Max, but WBD told subscribers their plans would be converted to the ad-free version of Max at no extra charge.