All That Zas: Warner Bros. Discovery CEO’s Tough Tactics Have Many Partners Zigging
variety.comWarner Bros. Discovery was riding high on the pop-culture tsunami that was “Barbie.” In recent days, it’s become clear that the pink glow from that box office juggernaut has long since faded.
Since the start of the year, WBD has been enmeshed in big public battles seemingly of its own making. It has gone to legal war with the NBA.
It keeps drawing a hard line with Madison Avenue on upfront ad sales pricing in an era when such tactics are not well received.
The reporters at WBD-owned CNN are demoralized. And in the months to come, the company is steeling itself for frosty negotiations with MVPDs that will no doubt push back on audience declines at its cable networks, the likely loss of the NBA and decisions that put good chunks of the company’s linear programming on Max.
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