Warner Bros. Discovery Aims to Become Aggressive ‘Global Operator’ in Wide World of Sports
variety.comBrian Steinberg Senior TV EditorThere’s a new contender in the arena.As Discovery begins its new era of operating Warner Bros., HBO and Turner, all eyes are on how the new company will navigate the media sector’s streaming wars with thousands of hours of content from popular TV brands like TLC, TBS, TNT, CNN and HBO.
Behind that effort, however, could look a new sports giant that is poised to add another deep-pocketed player vying for major league negotiations that it previously ignored.Warner Bros.
Discovery, the newly combined company, will be home not only to Turner Sports in the U.S., but also Eurosport, a French TV network that holds European rights to broadcast the Olympics and is available in 54 countries.
In February, Discovery entered talks that would combine Eurosport’s U.K. business with that of BT Sport in Britain and Ireland, creating another overseas beachhead.
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