Anna Marie de la Fuente TelevisaUnivision has enlisted key players across Ibero-America to produce original projects for its two-tiered streaming platform, ViX.
During the first quarter of this year, 11 series and movies are kicking off production, among them from the likes of Mexico’s Argos Contenido, Lemon Films, Alazraki and Edge Films, Argentina’s FAM Contenidos, and Colombia’s 11:11 Films & TV and Spain’s Morena Films, as well as Miami-based BTF Media and W Studios. “By announcing these 11 new productions, we’re not only reaffirming our commitment to genuinely reflect the rich and diverse stories of our Hispanic community but also leading the charge in delivering the best-in-class content,” said Rodrigo Mazón, EVP & chief content officer, ViX. “Working closely with our amazing production partners and accomplished content creators and storytellers, who have embraced our mission, ViX is delivering more Spanish-language originally produced titles than anyone else in our first year, and we’re only getting started,” he added.
Launched last year after the merger of Televisa and Univision, ViX boasts more than 75,000 hours of content, both originals and library content from the media giants’ respective programming vaults, as well as 7,000 hours of live sports, including Liga MX and UEFA Champion’s League soccer.
More than 60 original titles have already been delivered since last year. Whether the new titles will fall under either the AVOD tier ViX or the subscription-based tier ViX+ will be determined later.
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