Virgin Atlantic is stepping up its efforts to help deaf and hard of hearing travellers, with initiatives including special training for more of its crew.
The airline’s team of British sign language (BSL) trained crew has more than doubled since last year, while Virgin announced moves to increase subtitled options on in-flight entertainment, as well as support from customer service staff.
The airline has teamed up with deaf Gladiators star Jodie Ounsley, and deaf twin content creators, Hermon and Heroda Berhane, saying it wanted to better understand the needs of its deaf and hard-of-hearing customers. READ MORE: Dancing boy, 2, killed by falling marble fireplace and TV that wasn't fixed to wall, inquest told They tested services on a flight from London Heathrow to Washington and released a film to mark International Week of Deaf People.
Jodie Ounsley, who was born deaf, and Hermon and Heroda Berhane, who communicate in BSL, shared their feedback with Virgin Atlantic’s newly created accessibility advisory board, which aims to help shape the development of new offerings to customers.
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