Vice Media Launches Sports Arm; 50-Plus Hours Of Programming Includes Series On Top College Basketball Coaches Rick Pitino & John Calipari; Omaha Productions Among Initial Partners
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deadline.comEXCLUSIVE: Vice Media has launched a sports division, lining up more than 50 hours of programming and also shifting its Vice TV cable network to a sports-first approach.
Vice Sports will look to capitalize on still-healthy viewer appetite for sports fare, but the initiative does not signal an intent as of now to go after any top-tier live rights.
As part of the strategic shift, Vice TV will co-produce and air seven original sports series early next year, with prime-time programming blocks carrying the Vice Sports brand.
The company will produce more than 50 hours of sports-themed docuseries, programs, events, and podcasts for global distributors across television and digital.
Read more on deadline.com
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