Viaplay Reveals New Management Team & Reviews Local Markets
deadline.comViaplay has unveiled a new operating model as it battles the economic downturn. The new structure will see a team of Nordic-based execs taking on local segments and reviewing “their organisations to ensure full optimisation and focus.” This comes after Viaplay CEO Anders Jensen stood down after five years to be replaced by former MTG CEO Jørgen Madsen Lindemann, and the merger of the streamer’s Swedish and Norwegian operations, as we revealed this month.
Madsen Lindemann himself will become interim CEO of Viaplay’s Finnish operations, alongside his role as President and CEO of the wider company.
A permanent appointment is being sought. Former Snap Nordics boss Lars Bo Jeppesen has been appointed as EVP and CEO of the Danish and Icelandic operations and will join on 1 August.
Kenneth Andresen has been appointed as interim CEO of the Norwegian operation. Peter Nørrelund, who recently rejoined Viaplay as EVP and Chief Sports & Business Development Officer, will also take on responsibility for the group’s operations in the Netherlands, Poland, Baltics and the UK.
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