ViacomCBS Networks International is partnering with Comcast-owned Sky to deliver the launch of streaming platform Paramount+ in a host of European territories.The service will roll out in UK, Ireland, Italy, Germany, Switzerland and Austria across 2022.
The agreement is part of a wider multi-year distribution deal that will see the extended carriage of ViacomCBS’ portfolio of pay-TV channels and the renewal of Sky as an ad sales partner in select markets.Sky Cinema subscribers will be able to access Paramount+ at no additional cost.
It will add more than 10,000 hours of content to the Sky platform. Other Sky customers will need to activate the service as an add-on.Also under the deal, Paramount Pictures’ films such as the Mission Impossible
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