ViacomCBS and Charter Communications, the No. 2 U.S. cable operator, have struck a new multi-year carriage deal that includes distribution for streaming services.The agreement covers linear networks, and streaming outlets like Paramount+, Pluto TV, BET+ and Noggin are earmarked for “future distribution to Spectrum customers,” a press release said. (Spectrum is Charter’s consumer cable and broadband brand.)Like its traditional TV programming peers, ViacomCBS is managing a delicate balancing act, pursuing direct-to-consumer streaming while also preserving a still-profitable linear business in secular decline.
One area of interest also continues to be advertising, as marketers are looking for TV to evolve more quickly into a vehicle with the
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