Naman Ramachandran Billionaire Mukesh Ambani’s Viacom18 media conglomerate has won both digital and TV rights for India’s domestic cricket matches for five years from Sept.
2023 to March 2028. The rights do not include the Cricket World Cup later this year, which are held by Disney Star. The domestic cricket rights were e-auctioned on Aug.
31 by the Board of Control for Cricket in India (BCCI). In the running were Disney Star, Sony Pictures Network India and Viacom18.
While the BCCI did not disclose the amount the rights went for, Variety understands that they are in the region of $721 million.
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