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Ventana Sur: 10 Takes, from a Bold Multi-City Rollout to Biz, Buzz & Latin America’s Mainstream Shunt

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variety.com

Ventana Sur, which wrapped Friday, was, on many counts, quite extraordinary. With Buenos Aires, the market’s normal location, still under COVID-19 lockdown, Latin America’s biggest movie mart-meet spread out film screenings over five cities in two continents – Madrid, Mexico City, Bogotá, São Paulo and Santiago de Chile – complemented by digital screenings for the rest of the world.

Following, five takes on that bold gambit and the market itself, organized by Argentina’s INCAA Film Institute and the Cannes Marché du Film and Festival:It Was Remarkable – But Did It Work?Ventana Sur’s five city spread marks a revolution.

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