Variety Entertainment & Technology Summit Examines Innovative Tech Impacting Film, TV
variety.comKaren Idelson Variety’s Entertainment and Technology Summit returns Sept. 21, bringing together industry powerhouses who will weigh in on reaching audiences across platforms, utilizing progressive technologies and helping brands connect with viewers.
The summit, presented by City National Bank, will take place at the Four Seasons Hotel in Beverly Hills and feature a full day of panels and speakers.
Condé Nast Entertainment president Agnes Chu, who will speak at the “Building Hit Entertainment Across Platforms” panel, aims to reach audiences who already enjoy the company’s branded events such as the Met Gala and Vanity Fair Oscar party. “We want to deliver [content] in a way that meets audiences where they are, where I know there are fans of fashion and celebrity — being able to do a livestream and take clips of that and put it on TikTok and Instagram where there are a ton of fans looking for a vertical experience was important,” Chu says.
Eli Holzman, president of nonfiction at Sony Pictures Television, will be on the same panel with Chu and believes relying too much on data can backfire when trying to reach an audience.
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