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Michael Scott Rita Ferro Steve Huffman William Earl Jason Wong county Bryan city Moore, county Bryan Entertainment stars president Trade Digital CEO Tiktok Michael Scott Rita Ferro Steve Huffman William Earl Jason Wong county Bryan city Moore, county Bryan

Variety Announces Additional Programming for Entertainment Summit at CES

Michael Scott Rita Ferro Steve Huffman William Earl Jason Wong county Bryan city Moore, county Bryan Entertainment stars president Trade Digital CEO Tiktok
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William Earl administrator Variety has added additional speakers and panels to its lineup for its 2024 Entertainment Summit at CES on Jan.

10 at the Aria. They include Rebecca Panico, VP, global head of media, Hilton; Alexys Coronel, head of U.S. entertainment and telecommunications, Amazon Ads; Jed Dederick, Chief Client Officer, The Trade Desk; and TikTok star Leenda Dong.

Panico and Dederick join Joe Cady, Executive VP, advanced advertising & partnerships, NBCUniversal, in the panel “Streaming Success” to discuss how advertisers and marketers are embracing the future of digital media buying.

Coronel will participate in a spotlight conversation on the power of fandom and the ability to strategically connect content and commerce.

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